Bret Hawkins
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World of Mirth

A new menswear company was about to step into the limelight. Their brand was all about daring and hunger, ideas that are not commonly associated with “apprentice,” but are vital to being one.

  World of Mirth is a funky, vintage toy shop determined to offer items not available anywhere else. Over the past 22 years they have happily matured into what is often described as a place where Dr. Seuss meets Pee Wee’s Playhouse. This rebrand and its accompanying guidelines is an attempt to blend the whimsy with the history - Enjoy!

World of Mirth is a funky, vintage toy shop determined to offer items not available anywhere else. Over the past 22 years they have happily matured into what is often described as a place where Dr. Seuss meets Pee Wee’s Playhouse. This rebrand and its accompanying guidelines is an attempt to blend the whimsy with the history - Enjoy!

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