Bret Hawkins
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Hasbro Throwbacks

 One of my most distinct childhood memories is sitting Indian-style on my grandparents’ living room carpet, knees nudged up against a Sorry game board on Christmas morning. The goal of this brand & packaging refresh was to bring the warmth of those memories back to a couple of my favorite Hasbro games - As well as updating the inner tray packaging to help keep cards & pieces better organized.

One of my most distinct childhood memories is sitting Indian-style on my grandparents’ living room carpet, knees nudged up against a Sorry game board on Christmas morning. The goal of this brand & packaging refresh was to bring the warmth of those memories back to a couple of my favorite Hasbro games - As well as updating the inner tray packaging to help keep cards & pieces better organized.

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 Bold, flat color was paired with simple yet engaging graphic elements to create a retro vibe that stands out among a sea of gradient-heavy modern game packaging. Both logotypes were hand-drawn and the final comps were rendered in Blender 3D.

Bold, flat color was paired with simple yet engaging graphic elements to create a retro vibe that stands out among a sea of gradient-heavy modern game packaging. Both logotypes were hand-drawn and the final comps were rendered in Blender 3D.

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