Goodboy
concept

Brand Identity | Copywriting | Packaging | Naming
Created with Alex Sparks

Over the Summer of 2018 - after Alex Sparks and I had survived our first year of opening Gnome Cones - we started brainstorming other fun restaurant concepts to pitch to local restauranteurs. We both love hot dogs, so some sort of sausage shop was at the top of our list.

We came up with Good Boy — a fast-casual hot dog joint themed to the collar around dogs and (ideally) featuring an outdoor mini dog park. The on-the-nose name lent itself perfectly to a logo featuring a wiener dog being rewarded for being the goodest of boys.

It’s punny, it’s funny, and I still wish it existed - but for now, it will sit here patiently for your enjoyment :)